Website measurement and advertising attribution
If you choose to allow analytics or advertising measurement, Ultra Tint may collect limited campaign details associated with your visit. These may include Google click identifiers, allowlisted UTM campaign parameters, the original landing-page path, and first-party analytics identifiers used for GA4 measurement where analytics consent exists.
We use this information to understand which advertising and website activity results in a genuine enquiry and to assess marketing performance. Optional measurement is off by default and is not required to submit an enquiry. Analytics and advertising choices are handled separately.
Temporary navigation attribution is retained for up to one hour. Attribution attached to a confirmed enquiry is stored privately for up to 90 days, then deleted unless it must be retained to investigate a documented measurement discrepancy or meet a legal obligation.
During this measurement phase, Google click identifiers, UTM parameters, the original landing-page path, customer contact details, enquiry content and downstream sales outcomes are not sent to Google. A backend-confirmed enquiry event may be sent to Google Analytics with a non-personal event identifier, the receipt time and a consented first-party GA4 analytics identifier.
This permission does not authorise enhanced conversions, enhanced conversions for leads, offline conversion uploads, qualified-lead or converted-lead uploads, customer-data matching, value transmission or value-based bidding.
You may refuse or withdraw optional analytics or advertising measurement without preventing Ultra Tint from receiving or responding to your enquiry. Withdrawal stops future optional capture. Unattached session attribution is deleted and receipt-linked attribution is deleted where legally and technically possible. Operational records required to provide the requested service or meet legal obligations remain unaffected.